Post by account_disabled on Jan 8, 2024 4:56:56 GMT
A like ebooks or webinars to attract subscribers you could focus future emails around the topic that first caught their interest. How to get started with email segmentation Now you have some ideas of email segments to try its time to put them into practice. The steps below will take you through the process. Determine criteria for segments Before you jump straight into dividing up your contacts you need to be clear on exactly what will qualify someone for a certain segment. In some cases this will be obvious such as if a contact fits a certain demographic.
But for more subjective categories like whether or not a customer Country Email List should be seen as loyal youll need to define your own criteria. Collect your data Once youve decided on your segments the next step is to gather the necessary contact information. Your method will depend on the type of data you need. Sometimes you can ask subscribers directly via your signup form or surveys. However for behavioral data youll need tracking. For example Brevo stores data on how subscribers have interacted with your emails. You can also set up tracking for website activity. Set up your email segmentation The software youre using will determine how you go about segmenting your contacts.
The main email marketing services all have tools for list segmentation but their capabilities vary. Setting up email segmentation in Brevo With email marketing platforms like Brevo you can create segments from your lists by filtering contacts using conditions of your choice. . In your Brevo account go to Contacts click the Segments button on the left dash and then proceed to click Create a segment. CRM dashboard that shows customer segments with the option to create a new segment. . Select the criteria for filtering contacts by clicking Add a filter.added within the last week found under Contact details. Customer segmentation filter window for Brevo. The.
But for more subjective categories like whether or not a customer Country Email List should be seen as loyal youll need to define your own criteria. Collect your data Once youve decided on your segments the next step is to gather the necessary contact information. Your method will depend on the type of data you need. Sometimes you can ask subscribers directly via your signup form or surveys. However for behavioral data youll need tracking. For example Brevo stores data on how subscribers have interacted with your emails. You can also set up tracking for website activity. Set up your email segmentation The software youre using will determine how you go about segmenting your contacts.
The main email marketing services all have tools for list segmentation but their capabilities vary. Setting up email segmentation in Brevo With email marketing platforms like Brevo you can create segments from your lists by filtering contacts using conditions of your choice. . In your Brevo account go to Contacts click the Segments button on the left dash and then proceed to click Create a segment. CRM dashboard that shows customer segments with the option to create a new segment. . Select the criteria for filtering contacts by clicking Add a filter.added within the last week found under Contact details. Customer segmentation filter window for Brevo. The.